David Benjatschek, author, leadership trainer and founder of Wowtrucks, will be speaking at the Jan. 21 Driving for Profit seminar.

Benjatschek has been added tao a line-up that already includes: Tom Kretsinger Jr., TCA chair and president of American Central Transport; Chris Burruss, president of TCA; and Dave Heller, director of safety and policy with TCA.

Benjatschek will provide an update on the Wowtrucks Driver Survey and "leave a powerful key to recruiting and retaining the best talent for your organization," organizers announced.

Truck News and Fleet Executive publisher Lou Smyrlis will moderate sessions and Ray Haight of Transrep will emcee.

The seminar series is hosted by NAL Insurance and sponsored by Truck News, Dalton Timmis Insurance and Daimler Truck Financial.

The cost to attend is $85 and the half-day seminar includes lunch. It is held at the Capital Banquet Centre in Mississauga.